A Historic Milestone for Indian
RepresentationIn a groundbreaking moment for Indian representation in global fashion, Bollywood actor Ishaan Khatter has been unveiled as one of the leading faces of Hugo Boss’s Fall/Winter 2025 global campaign, “Be Your Own Boss.” Launched on August 20, 2025, this campaign marks Khatter as the first Indian ambassador for the iconic luxury brand’s Fall/Winter collection, placing him alongside international stars such as Aaron Pierre, S.Coups (leader of SEVENTEEN), tennis sensation Taylor Fritz, and model Amelia Gray. This milestone not only elevates Khatter’s growing international presence but also underscores a new era of cultural inclusivity for Hugo Boss.
A Rising Star in Hollywood and Fashion
Fresh off his critically acclaimed performance in the 2025 Cannes Film Festival favorite Homebound, Ishaan Khatter is carving a distinct path in Hollywood while embodying the ethos of ambition and authenticity that Hugo Boss champions. Reflecting on his role in the campaign, Khatter shared, “Being part of ‘Be Your Own Boss’ is about staying true to yourself, pushing boundaries, and embracing the journey. For me, it’s not just about achieving success but about the stories we create along the way.” His words resonate with the campaign’s core message, emphasizing individuality, determination, and the courage to forge one’s own path.
A New Chapter for Hugo Boss and Ishaan
KhatterIshaan Khatter’s inclusion in the Hugo Boss campaign signals a pivotal moment for both the actor and the brand. As Khatter continues to break new ground in Hollywood, his role as the first Indian face of Hugo Boss’s global campaign underscores the power of diversity and ambition in shaping the future of fashion. The “Be Your Own Boss” campaign is not just a celebration of style—it’s a bold statement about owning one’s journey and inspiring others to do the same.
The Essence of “Be Your Own Boss
”At the heart of the Fall/Winter 2025 campaign is the “Be” philosophy, a powerful call to embrace individuality, ambition, and resilience. The campaign highlights the personal journeys of its ambassadors, showcasing how they embody these values in their respective fields. From Khatter’s transition from Bollywood to Hollywood to Fritz’s dominance on the tennis court, each ambassador represents a distinct facet of the Boss spirit. The campaign’s messaging is brought to life through a visually striking collection that blends timeless elegance with modern edge, designed to empower wearers to take charge of their narrative.
A Global Stage for the Boss Collection
The Hugo Boss Fall/Winter 2025 collection, featuring tailored suits, sophisticated outerwear, and versatile casual pieces, will be available worldwide, supported by an extensive marketing strategy. The campaign will dominate major cities with large-scale outdoor advertisements, digital activations, and exclusive in-store experiences, ensuring the “Be Your Own Boss” message resonates globally. For Khatter, this partnership is a testament to his growing influence and a proud moment for Indian representation in the global fashion arena.