When the pandemic struck, it brought unprecedented challenges, including job losses that upended lives. For Bengaluru-based former teacher Divya Tejaswi, it was a period of uncertainty. Both she and her husband, who was also a teacher, lost their jobs during the lockdown, leaving them searching for a way forward.
Amid this turmoil, Divya found unexpected inspiration close to home — her daughter’s doll. This simple toy sparked an idea that would change her life and lead to the creation of ‘Lalitha Dolls,’ a thriving business generating an impressive annual revenue of ₹10 lakh.
The Birth of Lalitha Dolls
Divya’s journey began with a small but creative experiment. She personalized her daughter’s doll by dressing it in traditional Indian attire. Thinking little of it, she posted pictures of the doll online. The response was immediate and overwhelming. “In a matter of days, I received my first-ever order — 20 personalized dolls for a gifting purpose,” recalls Divya. “That was the turning point. There’s been no looking back since.”
What sets Lalitha Dolls apart is their cultural symbolism. Made from plastic, synthetic materials, wool, and thread, these handcrafted dolls celebrate Indian traditions and diversity.
A Brand That Empowers
As demand grew, Divya transformed her hobby into a full-fledged business, naming it ‘Lalitha Dolls’ after her mother, who shares her passion for doll-making and contributes by crafting doll accessories. Today, Lalitha Dolls is more than a business; it’s a platform for empowerment.
Divya has employed five women who assist in crafting these beautiful dolls, helping them earn a livelihood while nurturing their creativity.
Reaching Global Heights
The appeal of Lalitha Dolls has transcended borders. From the United States to Canada, Malaysia, and Korea, these dolls have gained a devoted global fan base. Customers appreciate not only the craftsmanship but also the cultural connection embedded in each doll.
Looking Ahead: A Physical Store in the Making
With her brand already making waves worldwide, Divya now dreams of expanding her venture further. Her next goal is to open a physical store for Lalitha Dolls, offering a tactile experience to customers and showcasing the intricate artistry of her creations.
Turning Adversity into Opportunity
Divya’s inspiring story is a testament to resilience and innovation. Faced with adversity, she channeled her creativity and passion into a business that has not only secured her family’s future but also brought joy to countless customers worldwide.
From a simple social media post to a flourishing brand, Lalitha Dolls stands as a shining example of how a spark of creativity can transform lives, empower others, and preserve cultural heritage.