On March 4, 2025, Kanoria PG Mahavidyalaya witnessed an engaging celebration of International Women’s Day, hosted by the Saksham Sanchar Foundation in collaboration with the college’s English Department. The event served as a tribute to women who have carved their own paths and inspired many through their work. Among the esteemed guests was Kavita Sharma, a company secretary-turned-content creator from Jaipur, whose journey in the digital world has been nothing short of remarkable.
From Corporate to Content Creation
Kavita Sharma, popularly known by her social media alias Aakhri Pasta, has captivated audiences with her relatable and entertaining mimicry videos. Her impeccable comic timing and ability to infuse cultural nuances into her content have garnered widespread appreciation. From mimicking celebrities like Shalini Passi and Ankita Lokhande to showcasing Rajasthan’s vibrant culture through her videos, Kavita has built a brand that resonates with people across India.
Her unique content has caught the attention of leading platforms like Pinkvilla and India Today, further solidifying her place in the digital content space. With a rapidly growing audience on Instagram, she has proved that passion, creativity, and perseverance can turn dreams into reality. Her story is an inspiration to aspiring digital creators who wish to carve a niche in the influencer space.
In Conversation with Kavita Sharma
During the event, Kavita engaged in a candid conversation, offering insights into her journey and the evolving digital landscape. Here are some key takeaways from her discussion:
1. The Story Behind ‘Aakhri Pasta’
Q: Your social media handle, ‘Aakhri Pasta,’ is quite an interesting name! What’s the story behind it?
Kavita: It’s a common question, but honestly, there’s no deep story behind it. Back in 2018-19, when I was working in corporate, I started food vlogging and needed a catchy name for my page. After a lot of brainstorming, I found Aakhri Pasta quirky and easy to remember. Though I eventually stopped food blogging, I felt connected to the name and decided to carry it forward into my content creation journey.
2. From Company Secretary to Content Creator
Q: Despite having a career as a CS, what inspired you to pursue content creation?
Kavita: I worked as a company secretary for 6-7 years in Jaipur, but I found the 9-to-5 routine quite exhausting. I was doing it for financial stability, but I knew it wasn’t something I wanted for a lifetime. I have always loved being in front of the camera—whether acting or creating videos—so I wanted to shift to a creative field. The lockdown in 2020 gave me that opportunity, and when some of my videos started gaining traction, I decided to take content creation seriously.
3. Tips for Aspiring Influencers
Q: Many people struggle to find their footing in the influencer space. What advice would you give them?
Kavita: The first step is simple—just start. Grab a camera and begin creating. But one crucial piece of advice is to choose your niche. Don’t try to mix everything in one account—if you’re into food blogging, stick to it; if comedy is your thing, focus on that. A clear niche helps in building a loyal audience.
4. Growing Opportunities in the Influencer Space
Q: How has the landscape of content creation changed over the years?
Kavita: A few years ago, platforms like TikTok had very few recognizable creators, mostly making dance or comedy videos. Now, Instagram has transformed the game—it’s not just about entertainment, but also about monetization. Brands now invest in influencer marketing, offering significant earning opportunities. Personally, I earn 4-5 times more as a content creator than I did in my CS job, and I get the freedom to work on my own terms without approvals from a boss!
Many influencers are also stepping into web series and entertainment industries, which shows how content creation can open doors to multiple career paths.
5. Challenges of Being a Content Creator
Q: What are some of the challenges you face in the influencer space?
Kavita: The biggest challenge is the lack of understanding about our work. Some people still don’t recognize content creation as a legitimate career and dismiss it as ‘just making videos.’ Secondly, as influencers, we have a responsibility towards our audience—we need to ensure we’re putting out quality and meaningful content. Lastly, there’s constant pressure to stay relevant amidst increasing competition.
6. Managing Personal & Professional Identity
Q: Being married to Kunal Verma, who is also a public figure, do you feel an identity overlap or pressure?
Kavita: Definitely! When I married Kunal, I wasn’t an influencer yet, so people introduced me as Kunal Verma’s wife. While I respect that, I also wanted to build my own identity. That’s why I stepped into content creation—I wanted to be recognized for my own work and creativity.
A Role Model for Aspiring Creators
Kavita Sharma’s journey is a testament to the power of following one’s passion and breaking stereotypes. She has shown that with determination and creativity, one can transition from a conventional career to a fulfilling and successful digital profession.
Her words at the event left an impact on the audience, especially young students and aspiring influencers, who walked away inspired by her candid insights and experiences. As the influencer space continues to grow, creators like Kavita Sharma are paving the way for a more inclusive and creative digital world.