It’s that time of year when gold glitters the brightest — and this Dhanteras, it’s not just shining, it’s soaring. The yellow metal has shattered all previous records, touching an astonishing ₹1.32 lakh per 10 grams, nearly 65% higher than last year.
Yet, despite the price shock, Indians are doing what they’ve always done — buying gold. Because for most households, it’s never just metal; it’s emotion, investment, and tradition rolled into one.
Jewellery stores across India are buzzing once again — with some shoppers picking up tiny coins and others trading old pieces for new designs. “Everyone’s a buyer this year, just a little smarter,” says Manav Modi, Analyst at Motilal Oswal. Buyers are adapting to the price surge with lightweight designs, lower karat options like 18K and 14K, and gold exchange schemes to manage costs.
Behind this golden rally lies a storm of global factors — geopolitical tensions, central bank hoarding, inflation jitters, and expectations of rate cuts. Together, they’ve fuelled gold’s stunning rise, making it one of 2025’s best-performing assets.
Analysts now predict the next milestone could be ₹1.5 lakh per 10 grams by next Diwali if the momentum continues.
Meanwhile, jewellers are ensuring the festive sparkle doesn’t fade, rolling out free gold coin offers, fixed-rate bookings, and cashback deals. Younger buyers are also finding creative ways to join the celebration — using credit card points and digital wallets to secure their share of the glitter.
Yes, gold may be expensive this Dhanteras. But in India, its shine isn’t defined by price — it’s defined by prosperity, faith, and sentiment. And as families queue up outside jewellery stores once again, one thing remains certain: no matter how high it climbs, gold never loses its sparkle in Indian hearts.