Rajasthan emerges as a category-shaper in India’s digital gaming revolution
Zupee, India’s leading online skill-based gaming platform, has announced a major user milestone in Rajasthan, with over 10 million users and 1.2 billion gameplays on its platform. Notably, Jaipur alone accounts for nearly 1 billion gameplays, underscoring the state’s deep engagement with culturally rooted games reimagined for the mobile-first generation.
Zupee, the pioneer of the skill-based casual gaming category in India, continues to expand its footprint across Tier 1, 2, and 3 cities, with Rajasthan emerging as a key contributor. The platform’s success in the state reflects its broader appeal—driven by intuitive formats, culturally relevant gameplay, a secure environment, and a strong commitment to responsible and skill-based entertainment.
From 2024 to date, Zupee’s user base in Rajasthan has grown by over 15%, with games like Ludo—transformed into competitive skill-based formats—playing a significant role in that growth.
Inclusive, Mobile-First and Fair
The rise in Zupee Ludo’s adoption mirrors a nationwide shift in entertainment preferences, especially in Bharat. Shorter, quicker, and skill-oriented gaming formats are gaining traction among mobile-first users who demand fairness and transparency. The platform has also seen remarkable progress in inclusivity, with a 60% year-on-year increase in female players in Rajasthan, steadily moving towards a balanced gender ratio.
“Designed for Digital Bharat” – Zupee’s Vision
Commenting on the milestone, Govind Mittal, Chief Spokesperson, Zupee, said:
“Rajasthan’s adoption of Zupee Ludo is a testament to the trust we’ve built among users across Digital Bharat. We’ve focused on creating game formats that are easy to adopt, culturally familiar, and grounded in skill and fair play. As leaders in the skill-based gaming category, we remain committed to delivering meaningful, responsible, and transparent entertainment rooted in Indian values.”
India’s Game. Reimagined.
Zupee has redefined one of India’s most iconic board games—Ludo—into a skill-based digital experience. With over 150 million registered users and 12.5 billion gameplays nationwide, Zupee hasn’t just participated in the skill-gaming category—it has built and led it.
The company introduced India’s first skill-based Ludo formats, including:
- Ludo Supreme
- Ludo Turbo
- Ludo Supreme League
These formats offer fast-paced gameplay under 10 minutes, ideal for mobile-first audiences. By eliminating dependence on luck—through innovations like Dice-less Mode and Move-based Scoring—Zupee reinforces the game’s skill-oriented nature.
Real Bharat Fuels Real Growth
The platform’s sustained growth in Rajasthan, especially in cities like Jaipur, signals a larger shift in India’s gaming ecosystem—from download numbers to deep user engagement and retention.
As Bharat increasingly goes digital, Zupee is building games that are easy to play, culturally relevant, and inclusive—unlocking the full potential of India’s gaming economy. Rajasthan’s engagement stands as a powerful validation of Zupee’s vision for a skill-based, fair-play-driven gaming future.