Kwality Foods, a trusted name in the Indian processed food segment, has taken another bold step in redefining everyday meals by launching a unique innovation—two distinct Sambar Masalas specially crafted for Idli and Rice. Reinforcing this exciting development, celebrity chef and television icon Sihi Kahi Chandru has been announced as the official brand ambassador, lending authenticity, credibility, and a strong cultural connect to the brand.
This pioneering launch stems from an insightful consumer study conducted by Kwality Foods, which revealed a widespread gap in the market: while the perfect Idli remains a staple in Indian kitchens, consumers often find themselves missing the mark on the perfect, home-style Sambar to go with it. Responding to this need, Kwality Foods has introduced Kwality Idli Sambar Powder and Kwality Rice Sambar Powder, developed in their in-house Kwality Recipe Lab, where time-honoured traditions meet modern culinary innovation.
The Kwality Idli Sambar Powder offers a clear, aromatic blend that strikes a delicate balance between sweetness, saltiness, and spice—reminiscent of the comforting flavours of a South Indian home, ideal for breakfast. On the other hand, the Kwality Rice Sambar Powder delivers a rich, full-bodied flavour profile, echoing the slow-cooked depth of traditional rice-based Sambar dishes. Both blends promise to bring convenience without compromising on authenticity or taste.
At the official launch event, Mr. Naresh Pagariya, Managing Director of Pagariya Foods, stated, “At Kwality, we always strive to understand the pulse of Indian kitchens. This innovation fills a long-standing gap by offering Sambar powders that are not just convenient but also rich in authentic, home-made taste.”
Dheeraj Jain, Director at Pagariya Foods, echoed the sentiment, saying, “Indian cooking is deeply emotional and rooted in memories. With these two distinctive Sambar Masalas, our goal was to bring back the flavours that remind you of your mother’s or grandmother’s kitchen.”
Welcoming Chef Sihi Kahi Chandru as the brand ambassador marks a significant milestone. Known for his deep knowledge of South Indian cuisine and widespread recognition across Karnataka households, Chef Chandru brings unmatched credibility to the brand. His involvement is set to strengthen consumer trust and drive relatability for the products across regional markets.
This launch also extends Kwality Foods’ growing regional spice and instant mix portfolio, which already includes popular offerings such as Rava Idli Mix, Puliyogare Mix, Bisibelebath, Vangi Bath, Sambar Powder, and Rasam Powder.
With this thoughtful innovation and the association of a cultural culinary icon, Kwality Foods continues to deliver on its promise of blending authenticity, convenience, and modern lifestyle needs—bringing the warmth of home-cooked meals to every plate, and reaffirming its position as a progressive, proudly Made-in-India food brand.