Jaipur which has long been synonymous with jewellery, is now witnessing an influx of a new guard of Indian jewellery designers. Many of these can be seen pushing the boundaries to modernise the Jaipur jewellery scene which has been making waves on global map so far.
The Ambani wedding served us some of the biggest baubles the world saw with emeralds which shares its cutting story with Jaipur.
Eventually, the world is taking note of the Jaipur’ rich jewellery heritage, artisanal savoir-faire, and the obsessive and burning passion with which people here love their trinkets. The jewellery designers are basking in the global limelight right now. Further, with hoardings showcasing elegant designs by renowned jewellery brands like Indrayani and Tanishq, there can be a direct fight seen between branded vs local jewellery.
So let’s speak to influential business females of the city to know if they choose local or branded jewelleries to bring a difference to their attire and looks in this jewellery season
Nivedita Sarda, Co Vice Chairwoman, IWN, Rajasthan, says that she prefers local Jewellery.
“It’s my experience that local jewellers can customise to your taste and can also understand the needs of a customer and connect with them at that level.”
Further she says that she endorses local over brands.
“I promote local over large scale,” she adds.
Sunita Sharma, a business woman and former presiden of FORTI Women Wing says that she wants to go for both local and branded jewellery however it depends more on jewellery style.
“When it comes to gold and diamonds, I prefer going to locals. however when it comes to silver and experimental jewellery, i will prefer younger designer brands.”
With Indo-Western designers trending, things are changing and youngsters are getting inclined to designer jewellery, said Sunita.
ˇ
Geetanjali Kasliwal, Co-Founder, AnanTaya says, “I go with local always as local is special and unique.”
“Local jewellery is related to your liking and involving yourself have with local jewellers make an emotional bond which brings in a personal connect with them and hence I will always prefer local jewellery.”
