The Americas’ Minister of Tourism David Collado, along with 15 more ministers and vice ministers of tourism, established partnership agreements and procedures for relaunching tourism in the region.
Tourism in the Americas
In a meeting called by the World Tourism Organisation which was led by Luis Abinader, President of Dominican Republic, tourism leaders in the Americas stood committed to jointly address the reactivation of tourism, making the sector a priority and adopting international protocols.
Additionally, they agreed to emphasise innovation and digital transformation, develop sustainable tourism and strengthen support mechanisms for workers and impacted companies.
Tourism in the Americas: Re-establishing trust first step towards recovery
At the beginning of the meeting, the Secretary General of the World Tourism Organization (UNWTO), Zurab Pololikashvili highlighted that “reestablishing trust in travel is a key first step towards tourism recovery, bringing hope to millions of people in the Americas and igniting the economic recuperation in general.”
In his welcome to the Tourism ministers and representatives from throughout the Americas, Abinader highlighted the role of UNWTO as a catalyst for innovation and synergies and called on those present to strengthen themselves as a shared destination and as a region through unity, determination, focus and joint vision.
Tourism in the Americas: Contributing 15% to country’s GDP
Minister Collado stressed that the tourism sector generates employment opportunities for more than 500,000 families and contributes 15% of the country’s Gross Domestic Product. Similarly, he endorsed the commitment “with the Dominicans, with sector partners and with the millions of tourists who are eagerly waiting to visit and know the beautiful destinations within Dominican Republic.”
Main topics of discussion included re-establishing confidence in travel, protecting businesses and jobs, and ensuring that the benefits of the tourism revival are felt beyond the industry itself.
The summit ended with attendees signing the Declaration of Punta Cana which sealed the commitment of the regional leaders to make tourism a pillar of sustainable development and ensure an effective recovery plan post-COVID.